Bài viết này sẽ hướng dẫn từng bước tạo +Post Ads. Tại sao nên tạo Google +Post Ads? Nếu như bạn muốn nhiều người tương tác với nội dung của mình trên Google+ Page hoặc muốn họ truy cập vào website của mình. Trên quảng cáo người dùng có thể +1, comment (nếu set chế độ allowed), share hoặc follow.
Bắt đầu tạo quảng cáo
Để bắt đầu tại quảng cáo bạn cần phải có tài khoản Google Adwords và cũng cần phải có Google+ trên 1000 người follower (những người có trong vòng kết nối với bạn).
Làm thế nào để cài đặt quảng cáo +Post?
Nếu chưa có Brand Page trên Google+ bạn có thể tham khảo cách tạo tại đây http://www.google.com/+/business/brands/
Bước 1: Tạo một campaign mới bằng cách click vào nút CAMPAIGN màu đỏ
- Đặt tên campaign
- Chọn loại chiến dịch Display Network only
- Chọn “engagement” từ list trong hình.
- Chọn quốc gia hiển thị quảng cáo
- Chọn ngân sách hàng ngày của chiến dịch
- Tùy chọn mở rộng chiến dịch
- Tùy chọn một số cài đặt nâng cao. Sau đó click Save & continue.
- Đặt tên nhóm quảng cáo
- Chọn giá thầu
- Tùy chọn Display keywords/Interests
Bước 2a:
Bước 2b:
Bước 2c
Bước 3
Bước 4a: Chọn Post your
Google+ content on the web
Bước 4b: Chọn
Google+ Page hoặc Profile bạn muốn thêm để quảng cáo. Bạn có thể chọn post có sẵn trên Google+ Page hoặc
trên Google của mình, tùy chọn hiển thị comment hoặc không sau đó click Review & finish.
Cuối cùng click back trở lại chờ Adwords team xét duyệt là xong.
Cập nhật:
Số liệu từ một vài ad group mình chạy thử nghiệm giai đoạn vừa rồi. CTR tương đối khá tốt tuy nhiên do các quảng cáo được tạo trên bài G+ Post chưa tối ưu hóa kích thước hình ảnh, nếu làm tốt việc tối ưu hóa kích thước hình ảnh trên bài post sẽ tạo ra hình ảnh hiển thị tốt hơn, CTR tăng cao hơn.
Note: Engagement đối với quảng cáo hình thức này là hoàn toàn có chứ không hẳn như một số thông tin Google+ toàn dân SEO đâu :d
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