SS ENGLISH ACADEMY PROJECT

SS English Academy is an enterprise operating in education and teaching English 100% online with Filipino teachers.

THE SITUATION

There is no consensus on the brand name between SS Global internally and SS Edu customers.
No standard brand identity yet
No standard process for implementing and measuring marketing effectiveness.
No specific communication strategy.
Desire to develop and promote business activities of the enterprise.

SOLUTION

Consulting and solving the core brand problem based on the main product is an English language school and business orientation, a young and dynamic team, thereby giving SS English Academy a unified name.
Based on the team with enthusiasm, youthfulness created the red logo color, and a full set of brand identities including logos, business cards, large and small envelopes, and uniforms...
Rebuild standard processes with planning forms and reports... to create synchronization for easy understanding of planned, ongoing activities and results of each campaign after the conclusion.
Based on the current situation, discussing with the Founder the desired direction and developing a brand development strategy received great consensus from within.
Worked closely with the Sale Team, planned the overall development in 3-6 months, and implemented communication.

RESULT

Unifying the brand name is SS English Academy.
Create a consistent identity and synchronize all channels according to brand identity guidelines.
Set up a marketing department with a standard structure and process.
Have a methodical communication strategy to target customers.
Bring the number of customers interested in X3 after only two months.
Achieved a 1.8x increase in revenue during the same period.